I love Instagram.

I’ve been on this platform since 10 years ago.

I started my public platform for business 4 years ago.

• I love how it’s so easy to practice simple skills and get content out there
• content can quickly go viral within 24 hours - ooh, the dopamine hits!
• I find bite-sized entertaining and educational content here and there

It’s served me well for the first 2 years of my business.

..but it dawned on me that Instagram was costing me.

No, it doesn’t cost money to create, but it was costing me in other ways.

​

👉🏻 It was costing me time, energy, and confidence. Watching perfect, aesthetic and curated content would make me feel not enough. Being bombarded with a ton of content and information might overwhelm me and create more stress and anxiety. This affected me in showing up in my highest potential.

👉🏻 It was costing me deeper relationships and impact. I could be creating on other platforms where I can build more depth and trust.. so that I also get to feel connected with my community!

👉🏻 It was costing me sales and impact. It takes a long time to build trust and to have people remember you on Instagram.. which is why sales don’t come through. I find that other platforms were creating more sales, quicker. Which means people experience deeper transformations and help with my services.

👉🏻 It was costing me deeper unique wisdom I wasn’t extracting. Instead of focusing my energy using my critical thinking skills, I was hung up about editing the texts, only sharing quick information for 60 seconds.. so I couldn't dive into more advanced, unique insights that could truly help people.

​

By the way, Instagram might have more benefits for you, depending on the stage you’re at right now. If you’re using it to practice your confidence showing up, to create content, then it may be worthwhile for you!

I’m at a different point in my journey where I’m diversifying to eventually build a sustainable business where I don’t always have to be on and can still make passive income daily.

Here are some other more “practical business costs” that I’ve noted:

• Instagram only promotes recent content you post over the last few days
• people jump on with lack of intention (think about your intention when you're about to read a book)
• there are a ton of distractions on IG
• people only remember you when you show up and forget you when you don’t
• the algorithm only share content that will grab people’s attention the most for money.. your content might not be seen by people who need to see it

​

And thinking long-term..

What if I don’t have the capacity to show up? What if Instagram becomes unpopular and newer trendier social apps come along? What if the algorithms have beef with me and my content doesn’t reach my peeps?

​

Hence why, I believe that long-form content like email comes in.

Email is here for the long-term and you get to control it. You can't control the trendiest social media app.

👉 People are always hopping from one social media platform to the next hot one.

Friendster. Myspace. Tumblr. Facebook. YouTube. Snapchat. Instagram. TikTok. We can’t predict the next hit app.. but emails are a more promising long-term bet you’ll still be able to connect with your people no matter what happens in the next 5 or 10+ years.

Email content will land in people's inboxes at the exact time you send it out.

👉 If you have an important valuable offer or something to share, emails can help get it through to your people.. whereas Instagram will only help you promote it if they think it can hook the attention of the masses

Emails feel like a coffee chat for a deeper conversation without rush.

👉 People sit up straighter and have an intention of taking more time to understand your perspectives and soak in your content compared to Instagram where people might only hear you out for the first 3 seconds

Emails can be quickly typed up in a messy bun, from your bed.

👉 There are days when I wake up and I’m not feeling it to get camera-ready or even design something for Instagram.. I will just use words to communicate and get my message out there in 30 minutes which saves me so much time and energy.

​

But now, what’s the catch? What’s the cost with email?

I’ll share more in tomorrow’s email.

​

And if you want a full-dive into this, I’m hosting a Free 2-day Email Extravaganza Training in just a few days!

This is a free 2-day live experience for 9-5ers or current creators who want to learn how you can use emails to create a new powerful stream of income, even on top of a 9-5 job.

I’m spilling the details on:

• how you can build your powerful email list, even if you have no social media right now or you have an online audience
• how a small email list can be powerful for business
• how this saves so much time + energy compared to social media.. and works even better with sales and impact
• my approach to email content business so you enjoy creating it and can still profit
• how to create emails that people like opening (and you enjoy sending)
• my tips on emails for business from one year of sending 13,000+ emails

We start in 4 days. Sep 30-Oct 1, 7-8PM EST.

​Sign up here.​

Replays will be sent out to those signed up.

​

Have an amazing Friday and weekend - I hope to see you on the inside :)

Nicole x

​

Work with me

Confident Creator Coaching 💫

Helping you confidently build an aligned business that uniquely stands out in the current saturated online world.. on part-time hours.

👉 CCC: a 4-12 month high-level holistic support program for driven 9-5ers ready to stand out radiantly on social media, create a new income stream on top of their full-time job, and still live a fulfilling, healthy life without the burnout. CCC is a holistic program that supports you with your strategy, embodiment, and lifestyle.

We focus on doing the foundational core work very well for a simple business.

• Build confidence by doing the inner work on your thoughts, emotions, way of being, and lifestyle so you show up with unique radiance
• Intentionally strategize your unique positioning so that your people see you as The Dream Creator they want to hear from and even pay to learn from
• Create a body of aligned content that communicates and sells your unique philosophies and leadership to your aligned community and clients, creating new streams of income
• Craft your healthy, holistic lifestyle to create intentional time and energy in your days so you can work your 9-5 job, build your aligned business, and still live your life!

👉 Book your free 60-min call to chat how CCC can help you here.​