early bird - 20% off with "EMAIL" code - ends TOMORROW
Wake up.
AI is here. More creators are here.
General, generic information is now so easily accessible..
And that means people are getting smarter.
For example, content that used to wow me was learning:
- “how to use your TFSA or Roth IRA to grow your money tax-free”
- “Masculine energy attracts feminine men”
- “Walk 10K steps a day”
Now, what wows me?
- How to save thousands on Canadian business taxes (legally, ofc!)
- How to embody divine feminine energy and lead hard but healthy money conversations with men in masculine energy
- Minimalistic fitness routines that target strength, power, flexibility, mobility, and brain health
(Consider the content that intrigued you 2 years ago versus now.)
What does this means? Basic information doesn’t intrigue people anymore. It’s widespread and known.
People are longing for depth, nuance, and real, lived wisdom that AI and surface creators can’t offer.. they're seeing path the fluff that once blind-sided them.
This means niching down is going to be important in the upcoming AI era, especially if you want to build a business.
So, is niching down necessary?
YES. Especially in the AI era.
But most of us don’t want to. We’re afraid we aren’t smart enough to dive deep into a subject. We want to seem well-rounded. We are too used to dabbling in everything.
We prefer knowing a little about a lot of things.
Rather than knowing A LOT about a few things.
But when someone is very vague, they don’t go into the depth and nuances.. it just makes me question if they actually know what they’re talking about.
❌ Instead of saying: “I’m here to help you grow and live your best, dream life”
How can you be more specific? How will you help them live their best dream life? What EVEN is their best dream life?
💫 For some, their best dream life means being a financially independent woman, building a dream business helping others while having the flexibility to travel between Asia and the West for family and friends. (Hi, that’s mine! 🙋🏻♀️)
💫 For others, it’s marrying a provider man who can provide financially and raise their beautiful family together
💫 Or it might be feeling so confident in their coloured skin that they walk across the street with pride — and can look someone in the eye and say “no” without flinching.
As they say: The riches are in the niches.
And not just the riches.
When you’re specific, you build deeper trust and impact for your right people.
Let me prove it with my mouth (lol):
In the past 3 weeks, I was quoted/paid:
🦷 $300 for a general wisdom tooth surgery
🦷 $4400 for a gum recession graft surgery from a specialist
Same industry. One goes deep.
The other doesn’t. Guess who gets paid more?
👉🏻 General dentists are everywhere and charge a similar rate. But gum specialists specialize in their field and hence, are able to charge more for their deeper, extensive knowledge.
👉🏻 This is applicable to every field - from sports like NBA basketball players and PGA golfers to divorce lawyers, and… coaches like you.
The coaching/education world has something the influencer/creator world doesn’t:
💡 A business model where you don’t need millions of views.
💡 You can charge premium rates from Day 1 — even with 0 followers — if you have the skills, lived experience, and empathy to help someone through a transformation.
This is why I believe coaching is one of the smartest paths in the AI era.
And if you want to get started.. come join my upcoming 8-week experience!
Inside The Unique Edge Picnic, I’ll help you:
✨ Find the niche that aligns with your life experience, values, and vision
✨ Discover and leverage your Unique Edge to differentiate yourself from AI and the bajillion creators posting online
✨ Validate your idea and even attract your first (paying!) clients
✨ Learn how to actually become a coach — with the mindset, tools, and embodiment practices that build real confidence
✨ Release limiting beliefs, imposter syndrome, and self-doubt through powerful practices like yoga nidra, EFT tapping, and thought work
..not to mention the genuine support and connections from other like-minded peeps like yourself and coaching with me.
Grab your snacks, fav drink, and a notebook.. this will be your most ambitious yet fun summer picnic this year! (8 weeks.. we start next week!)
Early Bird pricing ends tomorrow.
I'll leave you with this: Generic is over — and you are anything but that.
Nicole x
